Fashion is our heritage. Cycling is our medium for storytelling.
Posted on September 21 2020
It was only in 1931 - 22 years after the Giro’s inaugural event - that the leader of the race overall, began to sport a pink jersey, the Maglia Rosa.
Posted on September 07 2020
Posted on April 15 2020
Before the invention of the bicycle, women were expected to progress on foot, in carriages, or on horseback.
Various inventions including the car changed that— but the bicycle was likely the most crucial of them all. Inexpensive, easy to use and capable of high speeds, the velocipede, as it was then known, would help reshape the world for women, and has done so ever since.
Posted on December 03 2019
Posted on November 20 2019
Posted on November 06 2019
Posted on October 29 2019
In fact, Mallorca is fast becoming the holiday destination of choice for tourists and cyclists around the world.
Posted on July 17 2019
Posted on July 10 2019
Posted on July 04 2019
Posted on June 19 2019
Most of the iconic climbs in Europe are iconic for a reason — they’re long, or steep… tough or picturesque… or a combination thereof. Our story focuses on European climbs that get under the skin and into the heart of all cyclists, whilst pushing minds and bodies to breaking point.
Posted on May 28 2019
Here are but a few of such tales that define the unpredictable and chaotic beauty of the Giro d’ Italia.
Posted on May 27 2019
Posted on May 06 2019
Posted on April 30 2019
The Giro d'Italia has bred characters and stories that dramatise what has become known as the worlds toughest, yet most beautiful race.
Here are but a few of such stories that define the unpredictable and chaotic beauty of the Giro d’ Italia and some of the legends behind these stories.